Indonesian Journal of Law and Economics Review
Vol 17 (2022): November
Marketing Management

The Influence of Brand Awareness, Brand Image, and Product Quality on Repurchase Intention of Fast Fashion Products
Pengaruh Brand Awareness, Brand Image, dan Kualitas Produk Terhadap Repurchase Intention Produk Fast Fashion


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  • Olga Violyta Almirah,
  • Lilik Indayani*
Olga Violyta Almirah
Universitas Muhammadiyah Sidoarjo, Indonesia
Lilik Indayani
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijler.v15i0.779
Published November 14, 2022
Keywords
  • Brand Awareness,
  • Brand Image,
  • Product Quality
How to Cite
Almirah, O. V., & Indayani, L. (2022). The Influence of Brand Awareness, Brand Image, and Product Quality on Repurchase Intention of Fast Fashion Products. Indonesian Journal of Law and Economics Review, 17, 10.21070/ijler.v15i0.779. https://doi.org/10.21070/ijler.v15i0.779

Copyright (c) 2022 Olga Violyta Almirah, Lilik Indayani

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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Abstract

The purpose of this study was to determine the effect of brand awareness, brand image, and product quality on repurchase intention partially or simultaneously. This research is a type of quantitative research with hypothesis testing. The sample used in this study were 100 customers of Zara Sidoarjo city. The analytical tool used is multiple linear regression using the SPSS (Statistical Program for Social Science) for windows program. This primary data was obtained from a questionnaire whose measurement was using a Likert scale. And the data is valid and reliable. The results of the study prove that brand awareness, brand image, product quality partially affect repurchase intention and brand awareness, brand image, and product quality simultaneously affect repurchase intention.

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