Indonesian Journal of Law and Economics Review
Vol 17 (2022): November
Marketing Management

The Influence of Brand Awareness, Brand Image, and Product Quality on Repurchase Intention of Fast Fashion Products
Pengaruh Brand Awareness, Brand Image, dan Kualitas Produk Terhadap Repurchase Intention Produk Fast Fashion


View Article Suplementary File
Similarity Check Result
  • Olga Violyta Almirah,
  • Lilik Indayani*
Olga Violyta Almirah
Universitas Muhammadiyah Sidoarjo, Indonesia
Lilik Indayani
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijler.v15i0.779
Published November 14, 2022
Keywords
  • Brand Awareness,
  • Brand Image,
  • Product Quality
How to Cite
Almirah, O. V., & Indayani, L. (2022). The Influence of Brand Awareness, Brand Image, and Product Quality on Repurchase Intention of Fast Fashion Products. Indonesian Journal of Law and Economics Review, 17, 10.21070/ijler.v15i0.779. https://doi.org/10.21070/ijler.v15i0.779

Copyright (c) 2022 Olga Violyta Almirah, Lilik Indayani

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Crossref
Scopus
Google Scholar
Europe PMC

Abstract

The purpose of this study was to determine the effect of brand awareness, brand image, and product quality on repurchase intention partially or simultaneously. This research is a type of quantitative research with hypothesis testing. The sample used in this study were 100 customers of Zara Sidoarjo city. The analytical tool used is multiple linear regression using the SPSS (Statistical Program for Social Science) for windows program. This primary data was obtained from a questionnaire whose measurement was using a Likert scale. And the data is valid and reliable. The results of the study prove that brand awareness, brand image, product quality partially affect repurchase intention and brand awareness, brand image, and product quality simultaneously affect repurchase intention.

View Article Suplementary File
Similarity Check Result

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

References

  1. Arikunto, Suharsimi. 2010. Prosedur Penelitian: Suatu Pendekatan Praktik. Edisi Keempat belas. Jakarta: Rineke Cipta.
  2. Assael, H. 2004. Consumer Behavior & Marketing Action. 6th Edition. New York: Kent Publishing Company. [2] A, Shimp, Terence .2003. Periklanan Promosi & Aspek Tambahan Komunikasi Pemasaran Terpadu. Jilid I. Edisi Kelima, Jakarta: Erlangga.
  3. Fikriando, E., & Syafrizal, S. (2020). Pengaruh Store Atmosphere, Consumer Innovativeness, Dan Brand
  4. Image Terhadap Consumer Repurchase Intention Pada McDonald’s Ahmad Yani Padang. Menara Ilmu, 14(2).
  5. Ghozali. (2018). Aplikasi Analisis Multivariate Dengan Program SPSS. Edisi Kesembilan. Semarang: Badan
  6. Penerbit Universitas Diponegoro.
  7. Kotler, philip dan Gary Armstrong. 2012. Prinsip-prinsip Pemasaran. Jilid 1. Edisi Kedua belas. Jakarta: Erlangga.
  8. M. Fauzi, K. Mandala (2019). Pengaruh Kualitas Pelayanan, Kualitas Produk, Dan Inovasi Produk Terhadap Kepuasan Untuk Meningkatkan Loyalitas Pelanggan. E-Jurnal Manajemen Universitas Udayana, 8(11), 6741-6761
  9. Ramadhan, A. G., & Santosa, S. B. (2017). Analisis Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Citra Merek terhadap Minat Beli Ulang pada Sepatu Nike Running di Semarang melalui Kepuasan Pelanggan sebagai Variabel Intervening. Diponegoro Journal of Management, 6(1), 59-70.
  10. Sari, N., & Santika, I. (2017). Pengaruh Brand Image, Brand Association, Dan Brand Awareness Terhadap Repurchase Intention Produk Smartphone Merek Asus. E-Jurnal Manajemen Universitas Udayana, 6(8), 254093.
  11. Sugiyono, 2018. Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Edisi kedua. Bandung: CV Alfabeta, [10] Tjiptono, Fandy dan Anastasia Diana 2020. Pemasaran. Edisi Pertama. Yogyakarta: CV Andi Offset.
  12. Wicaksono, A. A., & Masharjono, M. (2018). Pengaruh Brand Awareness, Brand Image, Harga, Dan Kualitas Produk Terhadap Keputusan Pembelian Ulang Mobil Wuling. Jurnal Ilmu dan Riset Manajemen (JIRM), 7(7).

Most read articles by the same author(s)

1 2 > >>