Indonesian Journal of Law and Economics Review
Vol 16 (2022): August
Production Management

The Influence of Brand Trust, Brand Affect, Service Quality on Purchase Decisions at Rooster Coffee Sidoarjo
Pengaruh Brand Trust, Brand Affect, Service Quality Terhadap Keputusan Pembelian pada Rooster Coffee Sidoarjo


View Article Suplementary File
Similarity Check Result
  • Rachmat Julianto,
  • Lilik Indayani*
Rachmat Julianto
Universitas Muhammadiyah Sidoarjo, Indonesia
Lilik Indayani
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijler.v16i0.795
Published August 31, 2022
Keywords
  • Brand Trust,
  • Brand Affect,
  • Service Quality
How to Cite
Julianto, R., & Indayani, L. (2022). The Influence of Brand Trust, Brand Affect, Service Quality on Purchase Decisions at Rooster Coffee Sidoarjo. Indonesian Journal of Law and Economics Review, 16, 10.21070/ijler.v16i0.795. https://doi.org/10.21070/ijler.v16i0.795

Copyright (c) 2022 Rachmat Julianto, Lilik Indayani

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Crossref
Scopus
Google Scholar
Europe PMC

Abstract

This study aims to determine the effect of Brand Trust, Brand Affect and Service Quality on Purchase Decisions at Rooster Coffee Sidoarjo. This research is a descriptive study using quantitative methods. data retrieval technique is by distributing questionnaires to consumers who have visited Rooster Coffee as many as 100 respondents. The analysis technique used in this study is multiple linear regression using SPSS version 22 for windows. The results of this study indicate that the Brand Trust variable affects purchasing decisions, the Brand Affect variable affects purchasing decisions and the Service Quality variable affects purchasing decisions on Rooster. Coffee Sidoarjo.

View Article Suplementary File
Similarity Check Result

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

References

  1. Ballester, “Development And Validation Of A Brand Trust Scale,” vol. 45, no. 1, 2003.
  2. Kustini dan Nuruni, “Experiental Marketing, Emotional Branding, and Brand Trust and their Effect on Loyalty on Honda Motorcycle Product,” vol. 14, 2011.
  3. Delgado, “The Chain of effects from Brand Trust and Brand Effect to Brand Performance: The Role of Brand Loyalty,” vol. 35, 2001.
  4. M. B. Holbrook, “The experiential aspects of consumption: Consumer fantasies, feelings, and fun,” 2001.
  5. S. Palmer, “Introduction to Counseling and Psychotherapy (Konseling dan Psikoterapi),” vol. 35, 20011.
  6. Parasuraman, The Behaviorial Consequenses of Service Quality. Pretince Hall, 2014.
  7. Erna Ferrinadewi, “analisis model; keputusan,” 2004.
  8. D. A. Aaker, Manajemen Pemasaran Streategi, Edisi Kede. Jakarta: Salemba Empat, 2013.
  9. Kumar dan Kesharwani, “The relationship between risk aversion, brand trust, brand affect and loyalty: Evidence from the FMCG industry,” 2016.
  10. P. Kotler and K. L. Keller, Manajemen Pemasaran, Tigabelas. Jakarta: Erlangga, 2009.
  11. S. Kodu, “Harga, Kualitas Produk dan Kualitas Pelayanan Pengaruhnya Terhadap Keputusan Pembelian Mobil Toyota Avanza,” J. Ekon. Manajemen,EMBA, vol. 1, 2013.

Most read articles by the same author(s)