Indonesian Journal of Law and Economics Review
Vol 19 No 3 (2024): August
Marketing Management

Fashion Drives Impulsive Buying in Indonesia
Fesyen Mendorong Pembelian Impulsif di Indonesia


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  • Sugianto Eko Pramana,
  • Lilik Indayani*,
  • Rizky Eka Febriansyah
Sugianto Eko Pramana
Program Study Manajemen,Fakultas Bisnis Hukum dan Ilmu Sosial , Indonesia
*
Rizky Eka Febriansyah
Program Study Manajemen,Fakultas Bisnis Hukum dan Ilmu Sosial , Indonesia

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijler.v19i3.1131
Published June 24, 2024
Keywords
  • Impulsive Buying,
  • Fashion Involvement,
  • Shopping Lifestyle,
  • Consumer Behavior,
  • Eiger Store
How to Cite
Pramana, S. E., Indayani, L., & Febriansyah, R. E. (2024). Fashion Drives Impulsive Buying in Indonesia. Indonesian Journal of Law and Economics Review, 19(3), 10.21070/ijler.v19i3.1131. https://doi.org/10.21070/ijler.v19i3.1131

Copyright (c) 2024 Sugianto Eko Pramana, Lilik Indayani, Rizky Eka Febriansyah

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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Abstract

This research explores how Fashion Involvement and Shopping Lifestyle influence Impulsive Buying at the Eiger Store in Sidoarjo. Using a quantitative survey method, data were collected from 100 respondents via Google Forms and analyzed with SPSS. Results indicate that both Fashion Involvement and Shopping Lifestyle significantly and positively impact Impulsive Buying, with Fashion Involvement having a stronger influence. Key findings suggest that Eiger Store should enhance online sales and update sales strategies for new fashion models to attract more customers. These insights can guide targeted marketing strategies to increase impulsive buying behavior.

 

Highlight: 

  1. Fashion Involvement strongly influences impulsive buying.
  2. Enhance online sales for busy Sidoarjo residents.
  3. Update strategies for new fashion models to attract customers.
 

 

Keyword: Impulsive Buying, Fashion Involvement, Shopping Lifestyle, Consumer Behavior, Eiger Store

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