Indonesian Journal of Law and Economics Review
Vol 18 No 3 (2023): August
Marketing Management

The Impact Of Tiket.Com Website Quality And E-Trust On Concert Ticket Purchasing Decision
Pengaruh Kualitas Website Tiket.Com Dan E-Trust Terhadap Keputusan Pembelian Tiket Konser


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  • Risma Ika Wahyuni *,
  • Nuri Purwanto
Risma Ika Wahyuni
Sekolah Tinggi Ilmu Ekonomi PGRI Dewantara Jombang, Indonesia *
Nuri Purwanto
Sekolah Tinggi Ilmu Ekonomi PGRI Dewantara Jombang, Indonesia

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijler.v18i3.944
Published August 4, 2023
Keywords
  • Website Quality,
  • E-trust,
  • Purchase Decision,
  • Concert Tickets,
  • EXO Fans
How to Cite
Wahyuni , R. I., & Purwanto, N. (2023). The Impact Of Tiket.Com Website Quality And E-Trust On Concert Ticket Purchasing Decision. Indonesian Journal of Law and Economics Review, 18(3). https://doi.org/10.21070/ijler.v18i3.944

Copyright (c) 2023 Risma Ika Wahyuni , Nuri Purwanto

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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Abstract

This quantitative research aims to investigate the influence of Website Quality and E-Trust on the purchasing decisions of concert tickets among EXO fans using Tiket.com services. Employing a descriptive research method, data was collected from 100 respondents through purposive sampling and analyzed using SPSS. The study revealed that both Website Quality and E-Trust significantly affect the concert ticket purchase decisions of EXO fans. These findings contribute to the understanding of online consumer behavior and hold implications for ticket reservation services, emphasizing the importance of attractive, easily accessible websites and robust online trust mechanisms to foster positive purchase decisions.

Highlights:

  • Significance of Website Quality: The study examines the impact of website quality on purchase decisions, emphasizing the need for an attractive and user-friendly online platform to enhance customer engagement and conversion rates.

  • Crucial Role of E-Trust: The research highlights the pivotal role of online trust in influencing consumers' decisions to purchase concert tickets online, underlining the importance of establishing secure and reliable platforms.

  • Insights into EXO Fans' Behavior: The study provides valuable insights into the behavior of EXO fans as they engage with ticket reservation services, aiding businesses in catering to the preferences of this specific target audience.

Keywords: Website Quality, E-Trust, Purchase Decision, Concert Tickets, EXO Fans

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