Indonesian Journal of Law and Economics Review
Vol 18 No 3 (2023): August
Marketing Management

Impact of Creativity and Lifestyle on Customer Satisfaction in Event Planning Services: A Quantitative Study
Pengaruh Kreativitas dan Gaya Hidup terhadap Kepuasan Pelanggan pada Jasa Event Planning: Sebuah Studi Kuantitatif


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  • Widya Yeza Putri*,
  • Nuri Purwanto
Widya Yeza Putri
Sekolah Tinggi Ilmu Ekonomi PGRI Dewantara Jombang, Indonesia *
Nuri Purwanto
Sekolah Tinggi Ilmu Ekonomi PGRI Dewantara Jombang, Indonesia

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijler.v18i3.964
Published September 11, 2023
Keywords
  • Creativity, Lifestyle,
  • Customer Satisfaction,
  • Event Planning Services,
  • Quantitative Approach
How to Cite
Putri, W. Y., & Purwanto, N. (2023). Impact of Creativity and Lifestyle on Customer Satisfaction in Event Planning Services: A Quantitative Study. Indonesian Journal of Law and Economics Review, 18(3). https://doi.org/10.21070/ijler.v18i3.964

Copyright (c) 2023 Widya Yeza Putri, Nuri Purwanto

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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Abstract

This study investigates the influence of creativity and lifestyle on customer satisfaction in event planning services. Using a quantitative approach and explanatory method, data was collected from 100 consumers who had utilized event planning services over a six-month period. The analysis revealed that creativity significantly enhances consumer satisfaction, indicating that higher levels of creativity lead to increased satisfaction. Additionally, lifestyle was found to be a positive predictor of consumer satisfaction, highlighting that a higher lifestyle correlates with greater satisfaction in utilizing event planning services. These findings underscore the importance of creativity and lifestyle considerations in enhancing customer satisfaction within the event planning industry.

Highlight:

  • Creativity Amplifies Consumer Satisfaction: The study establishes a significant link between creativity and enhanced consumer satisfaction within event planning services, emphasizing the pivotal role of innovative approaches in service delivery.

  • Lifestyle as a Positive Predictor: The research identifies lifestyle as a key factor influencing consumer satisfaction in event planning services, underscoring the importance of aligning services with the preferences and values of the target clientele.

  • Implications for Event Planning Industry: These findings provide valuable insights for the event planning industry, highlighting the need to prioritize creativity and consider the lifestyle preferences of consumers to maximize overall satisfaction and competitiveness in the market.

Keyword: Creativity, Lifestyle, Customer Satisfaction, Event Planning Services, Quantitative Approach

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