Influence of Price Perception and Distribution Channels on Purchase Decisions: A Study on Small-Scale Tofu Enterprises Pengaruh Persepsi Harga dan Saluran Distribusi terhadap Keputusan Pembelian: Studi pada Usaha Tahu Skala Kecil
- Price Perception,
- Distribution Channels,
- Purchase Decisions,
- Small-Scale Tofu Enterprises,
- Consumer Choices
Copyright (c) 2023 Mohamad Chalimi, Nuri Purwanto
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
This study investigates the impact of price perception and distribution channels on purchase decisions within the context of small-scale tofu enterprises. Employing a quantitative approach, the research population comprises 100 consumers, with a sample size of 85 who have made purchases. Utilizing simple random sampling, the findings reveal significant effects of both price perception and distribution channels on purchase decisions, shedding light on crucial factors that shape consumer choices in the realm of small-scale tofu enterprises.
Highlight:
- Quantitative Investigation: This study employs a quantitative approach to explore the impact of price perception and distribution channels on purchase decisions in the context of small-scale tofu enterprises.
- Consumer Sample: The research involves a sample of 85 consumers who have made purchases, providing insights into the decision-making process within this specific market segment.
- Influential Factors: The findings underscore the significant effects of price perception and distribution channels, offering valuable insights into the factors that play a pivotal role in shaping consumer choices within small-scale tofu enterprises.
Keyword: Price Perception, Distribution Channels, Purchase Decisions, Small-Scale Tofu Enterprises, Consumer Choices
Downloads
Metrics
References
- P. Konsumen, “Jurnal Ekobistek,” vol. 10, no. 2, pp. 1–4, 2021, doi: 10.35134/ekobistek.v10i21.114.
- P. K. Produk et al., “Pengaruh Keragaman Produk , Persepsi Harga , Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen,” vol. 29, no. 02, pp. 17–30, 2020.
- B. S. Bagaskara, E. Safitri, P. Pendidikan, E. Stkip, and Y. P. M. Bangko, “Analisis Saluran Distribusi Pada Volume Penjualan Di Home Industri Keripik Pisang,” vol. 7, no. 1, pp. 100–107, 2022.
- P. P. Harga, K. Produk, D. I. Pasar, P. S. Manajemen, and F. Ekonomi, “Pengaruh persepsi harga, kualitas produk, dan lokasi terhadap keputusan pembelian di pasar,” vol. 2, no. 1, pp. 1–10, 2019.
- P. T. Cahaya and S. Riau, “INVEST : Jurnal Inovasi Bisnis dan Akuntansi Sejahtera Riau Pekanbaru Inovasi Produk , Persepsi Harga , Pengalaman Konsumen dan Strategi Positioning dalam Meningkatkan Keputusan Pembelian Pada Peningkatan Jumlah Mobil di Riau,” vol. 2, no. 1, 2021.
- A. R. Anggraeni and E. Soliha, “Kualitas produk , citra merek dan persepsi harga terhadap keputusan pembelian ( Studi pada konsumen Kopi Lain Hati Lamper Kota Semarang ),” vol. 6, no. 3, pp. 96–107, 2020.
- P. P. Harga, C. Merek, D. A. N. Kualitas, P. S. Manajemen, and F. Ekonomi, “Pengaruh persepsi harga, citra merek dan kualitas produk terhadap keputusan pembelian,” vol. 1, no. 2, 2019.
- O. C. Walangitan, “No Title,” vol. 3, no. 1, pp. 86–90, 2022.
- “garuda1732879”.
- P. T. B. Indokon, “PENGARUH PROMOSI PENJUALAN DAN SALURAN DISTRIBUSI TERHADAP KEPUTUSAN PEMBELIAN FURING PRIMA PADA,” vol. 6, no. 1, pp. 79–88, 2021.