Indonesian Journal of Law and Economics Review
Vol 19 No 2 (2024): May
Intelectual Property Right

Legal Safeguards for Owners of Untapped Foreign Brands Under Indonesia's First-to-File Principle
Perlindungan Hukum bagi Pemilik Merek Asing yang Belum Dimanfaatkan Berdasarkan Prinsip First-to-File Indonesia


Article View
  • Arfiansyah Dewa Artija,
  • Sri Budi Purwaningsih*
Arfiansyah Dewa Artija
Universitas Muhammadiyah Sidoarjo, Indonesia
Sri Budi Purwaningsih
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijler.v19i2.1013
Published May 1, 2024
Keywords
  • Unregistered trademarks,
  • Legal protection,
  • Brand ownership,
  • Intellectual property rights,
  • First To File principle
How to Cite
Artija, A. D., & Purwaningsih, S. B. (2024). Legal Safeguards for Owners of Untapped Foreign Brands Under Indonesia’s First-to-File Principle. Indonesian Journal of Law and Economics Review, 19(2), 10.21070/ijler.v19i2.1013. https://doi.org/10.21070/ijler.v19i2.1013

Copyright (c) 2024 Arfiansyah Dewa Artija, Sri Budi Purwaningsih

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Crossref
Scopus
Google Scholar
Europe PMC

Abstract

This study examines the risks associated with unregistered trademarks, particularly in the context of Indonesia's adherence to the First To File principle. Employing normative methods with a statistical and statutory approach, data was gathered from Supreme Court Decision and DGIP Brand websites to identify potentially problematic and non-problematic brands. Results reveal three layers of legal protection for foreign brand holders outlined in TRIPS regulations, the Paris Convention, and Law no. 20 of 2016, each with its own limitations. Moreover, the study delineates two forms of legal safeguarding for brands: preventive measures through regulatory frameworks and repressive actions via sanctions for infringements. These findings underscore the importance of registering trademarks for robust protection, emphasizing the need for comprehensive legal strategies to mitigate risks for brand owners in the global marketplace.

highlights :

  • The study elucidates the vulnerabilities associated with unregistered trademarks within the framework of Indonesia's First To File principle.
  • It identifies and examines the legal safeguards available to foreign brand holders under TRIPS regulations, the Paris Convention, and Indonesian Law no. 20 of 2016.
  • The research underscores the significance of comprehensive legal strategies, including preventive measures and repressive actions, to protect brand owners in the global marketplace.

Keywords: Unregistered trademarks, Legal protection, Brand ownership, Intellectual property rights, First To File principle.

Article View

Downloads

Download data is not yet available.

References

  1. N. Yanti and D. S. H. Marpaung, "Penyelesaian Sengketa Merek PS Glow Melawan MS Glow Berdasarkan Undang-Undang No. 30 Tahun 1999 Tentang Arbitrase dan Alternatif Penyelesaian Sengketa," Oct. 2022. doi: 10.5281/Zenodo.7212660.
  2. E. V. Setyoningsih, "Implementasi Ratifikasi Agreement on Trade Related Aspects of Intellectual Property Right (Trips Agreement) terhadap Politik Hukum di Indonesia," J. Penegakan Huk. Dan Keadilan, vol. 2, no. 2, pp. 117–129, Nov. 2021. doi: 10.18196/jphk.v2i2.11749.
  3. F. Anugraha, "Perlindungan Hukum bagi Pemegang Hak Merek dikaitkan dengan Prinsip Itikad Baik dalam Proses Pendaftaran Merek," J. Somasi Sos. Hum. Komun., vol. 1, no. 1, pp. 68–83, Jul. 2020. doi: 10.53695/js.v1i1.33.
  4. E. Sugito and E. Syahruddin, "Sejarah Perbandingan Sistem Pendaftaran Paten Di Amerika Serikat Dengan Di Indonesia," Batulis Civ. Law Rev., vol. 2, no. 1, p. 16, May 2021. doi: 10.47268/ballrev.v2i1.459.
  5. Y. P. Pakpahan and I. Haryanto, "Perlindungan Hukum Terhadap Pemilik Merek Tidak Terdaftar Ditinjau Dari Prinsip 'Use In Commerce,'" Dialogia Iurid. J. Huk. Bisnis Dan Investasi, vol. 12, no. 2, pp. 22–35, Apr. 2021. doi: 10.28932/di.v12i2.3337.
  6. R. M. P. Karina and R. Njatrijani, "Perlindungan Hukum Bagi Pemegang Hak Merek Dagang Ikea Atas Penghapusan Merek Dagang," J. Pembang. Huk. Indones., vol. 1, no. 2, pp. 194–212, May 2019. doi: 10.14710/jphi.v1i2.194-212.
  7. Z. Arifin and M. Iqbal, "Perlindungan Hukum Terhadap Merek Yang Terdaftar," journals.usm.ac.id, vol. Vol 5, No 1, 2020. doi: http://dx.doi.org/10.26623/jic.v5i1.2117.
  8. N. I. Tritanaya and W. Yulianingsih, "Perbandingan Perlindungan Hukum Merek antara Prinsip First to File Hukum Indonesia dan Prinsip First to Use pada Hukum Australia," Yust. Tirtayasa J. Tugas Akhir, vol. 2, no. 3, p. 229, Dec. 2022. doi: 10.51825/yta.v2i3.16987.
  9. A. M. Utama and D. R. Masrur, "Perlindungan Merek Terkenal Yang Telah Di Daftarkan Di Indonesia Berdasarkan Undang-Undang Nomor 20 Tahun 2016 Tentang Merek Dan Indikasi Geografis," jca.esaunggul.ac.id, vol. 1, no. 1, 2016.
  10. A. P. Pangestu, "Pelaksanaan Prinsip First To File Dalam Perlindungan Merek Asing Yoshimura Di Indonesia," eprints.unram.ac.id, 2021. [Online]. Available: http://eprints.unram.ac.id/id/eprint/27671.
  11. V. I. Sitepu, "Pelaksanaan Prinsip First To File Dalam Penyelesaian Sengketa Merek Dagang Asing Di Pengadilan (Study Kasus tentang Gugatan Pencabutan Hak Merek oleh BreadTalk Pte.Ltd No: 02/Merek/2011/Pn.Niaga/Medan)," Premise Law J., 2015. [Online]. Available: http://repositori.usu.ac.id/handle/123456789/36673.
  12. R. Alexander, "Penerapan Prinsip 'First To File' Pada Konsep Pendaftaran Merek Di Indonesia," Kertha Semaya J. Ilmu Huk., vol. 10, no. 9, p. 2110, Jul. 2022. doi: 10.24843/Ks.2022.v10.i09.p12.
  13. E. Yunita, "Implementasi Prinsip First To File Sebagai Upaya Penyelesaian Sengketa Merek Dagang Crystal X Pada Pengadilan Negeri Semarang (Studi Kasus Putusan Nomor 7/Pdt. Sus-Hki/2018/Pn Smg)," walisongo.ac.id, 2022. [Online]. Available: eprints.walisongo.ac.id.
  14. L. P. Lobo and I. Wauran, "Kedudukan Istimewa Merek Terkenal (Asing) Dalam Hukum Merek Indonesia," Masal.-Masal. Huk., vol. 50, no. 1, pp. 70–83, 2021. doi: 10.14710/mmh.50.1.2021.70-83.
  15. M. Dowie-Whybrow, "Paris Convention for the Protection of Industrial Property," in Core Statutes on Intellectual Property, London: Macmillan Education UK, 2013, pp. 516–543. doi: 10.1007/978-1-137-35471-6_5.
  16. ——, "Standards Concerning The Availability, Scope And Use Of Intellectual Property Rights," in The WTO Agreement on Trade-Related Aspects of Intellectual Property Rights, Edward Elgar Publishing, 2014, pp. 239–240. doi: 10.4337/9781781006047.00026.
  17. M. Nafri, "Perlindungan Hukum Terhadap Pemalsuan Merek Dagang Terkenal Asing Di Indonesia," Male Law J., vol. 2, no. 1, Jul. 2018. [Online]. Available: https://jurnal.unismuhpalu.ac.id/index.php/MLJ/article/view/254.
  18. L. P. Lobo and I. Wauran, "Kedudukan Istimewa Merek Terkenal (Asing) Dalam Hukum Merek Indonesia," Masal.-Masal. Huk., vol. 50, no. 1, pp. 70–83, Jan. 2021. doi: 10.14710/mmh.50.1.2021.70-83.
  19. A. A. N. B. B. Prasetia, I. N. P. Budiartha, and N. M. P. S. Ujianti, "Perlindungan Hukum Merek Terkenal Terkait dengan Persaingan Usaha Tidak Sehat," J. Konstr. Huk., vol. 1, no. 1, pp. 13–18, Aug. 2020. doi: 10.22225/jkh.1.1.2122.13-18.
  20. Pemerintah Republik Indonesia, "Undang-Undang Nomor 20 Tahun 2016 tentang Merek dan Indikasi Geografis," 25 Nov. 2016.
  21. ——, "Peraturan Menteri No.67 Tahun 2016 Tentang Pendaftaran Merek Kemeterian Hukum Dan Ham," 30 Des. 2016.
  22. Amerika Serikat, "Trademark Statutes Pasal 43 ayat 7," Trademark Law, 11 Jul. 2015.