Indonesian Journal of Law and Economics Review
Vol 17 (2022): November
Marketing Management

The Influence of Business Location, Price, and Consumer Satisfaction on Buying Interest in Stores
Pengaruh Lokasi Usaha, Harga, dan Kepuasan Konsumen Terhadap Minat Beli di Toko


View Article
Similarity Check Result
  • Retno Andani,
  • Mas Oetarjo*
Retno Andani
Universitas Muhammadiyah Sidoarjo, Indonesia
Mas Oetarjo
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijler.v17i0.827
Published November 14, 2022
Keywords
  • Business Location,
  • Price,
  • Consumer Satisfaction,
  • Buying Interest
How to Cite
Andani, R., & Oetarjo, M. (2022). The Influence of Business Location, Price, and Consumer Satisfaction on Buying Interest in Stores. Indonesian Journal of Law and Economics Review, 17, 10.21070/ijler.v17i0.827. https://doi.org/10.21070/ijler.v17i0.827

Copyright (c) 2022 Retno Andani, Mas Oetarjo

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Crossref
Scopus
Google Scholar
Europe PMC

Abstract

In an effort to bring in new customers and also retain customers, it requires high buying interest from consumers who ultimately make purchasing decisions. There are several factors that must be considered by entrepreneurs in starting a business, namely to coincide with the selection of location, price, and consumer satisfaction. To find out that the location of the business affects the interest in buying in Pak Tris 5758 Stores. This research uses quantitative methods. Sampling in this study used incidental sampling methods in consumers of Pak Tris 5758 Stores, namely consumers who shop at Pak Tris 5758 Stores, with a total of 96 respondents. The data collection technique used is to use kuesioner. The data analysis technique in this study uses multiple linear regression through the SPSS Statistic program version 22.  The results showed that Business Location (X1), Price (X2), and Consumer Satisfaction (X3) simultaneously affect Buying Interest (Y) in Pak Tris 5758 Stores. Business Location (X1) partially affects Buying Interest (Y), Price (X2) partially affects Buying Interest (Y) and Consumer Satisfaction (X3) partially affects Buying Interest (Y).

View Article
Similarity Check Result

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

References

  1. L. F. Harsanto and W. Hidayat, “Pengaruh Kualitas Produk, Harga Dan Lokasi Terhadap Keputusan Pembelian (Pada UKM Martabak Mas Ipung di Perumahan Plamongan Indah Semarang),” J. Ilmu Adm. Bisnis, vol. 6, no. 3, pp. 340–351, 2017.
  2. R. T. Hidayat and S. Zuliarni, “Pengaruh Lokasi Usaha Terhadap Volume Penjualan (Studi Pada Bisnis Restoran Kelas Kecil di Lingkungan Kampus Universitas Riau Pekanbaru),” 2014.
  3. S. A. Buulolo, “Pengaruh Kualitas Pelayanan Dan Lokasi Usaha Tergadap Minat Beli Konsumen Pada UD. Putri Lolowau Kabupaten Nias Selatan,” 2017.
  4. P. D. Fandy Tjiptono, Strategi Pemasaran, 4th ed. Bandar Sunway: Andi Yogyakarta, 2015.
  5. C. Sofyan, J. L. Sepang, and S. Loindong, “Pengaruh Kualitas Pelayanan, Harga dan Lokasi Terhadap Kepuasan Konsumen Pada Wht’s Up Café Manado,” J. EMBA J. Ris. Ekon. Manajemen, Bisnis dan Akunt., vol. 7, no. 3, pp. 4230–4240, 2019, doi: 10.35794/emba.v7i3.25040.
  6. O. Irvanto and S. Sujana, “Pengaruh Desain Produk, Pengetahuan Produk, Dan Kesadaran Merek Terhadap Minat Beli Produk Eiger,” J. Ilm. Manaj. Kesatuan, vol. 8, no. 2, pp. 105–126, 2020, doi: 10.37641/jimkes.v8i2.331.
  7. S. Safrudin, “Pengaruh Harga, Lokasi, Dan Promosi Terhadap Kepuasan Konsumen Kolam Renang Tirtojoyo PonorogoSafrudin, S. (2021). Pengaruh Harga, Lokasi, Dan Promosi Terhadap Kepuasan Konsumen Kolam Renang Tirtojoyo Ponorogo. http://etheses.iainponorogo.ac.id/id/eprint/,” 2021, [Online]. Available: http://etheses.iainponorogo.ac.id/id/eprint/13554.
  8. M. D. Widodo, “Pengaruh Pelayan dan Lokasi Terhadap Minat Beli Pada Rumah Makan Padang Panjang,” Universitas Muhammadiyah Sumatera Utara Medan, 2019.
  9. R. P. Ayuwardani and I. Isroah, “PENGARUH INFORMASI KEUANGAN DAN NON KEUANGAN TERHADAP UNDERPRICING HARGA SAHAM PADA PERUSAHAAN YANG MELAKUKAN INITIAL PUBLIC OFFERING (Studi Empiris Perusahaan Go Public yang terdaftar di Bursa Efek Indonesia Tahun 2011-2015),” Nominal, Barom. Ris. Akunt. dan Manaj., vol. 7, no. 1, 2018, doi: 10.21831/nominal.v7i1.19781.
  10. B. S. D. N. Sari, “Pengaruh Lokasi dan Harga Terhadap Minat Beli Konsumen Pada Perumahan PT. Varindo Lombok Inti,” Universitas Muhammadiyah Mataram, 2020.
  11. H. Umar Bakti and M. S. Alie, “Pengaruh Kualitas Pelayanan, Produk dan Harga Terhadap Minat Beli Pada Toko Online Lazada di Bandar Lampung,” J. Ekon., vol. 22, no. 1, p. 18, 2020, [Online]. Available: https://mediakonsumen.com/2018/05/14/sur.
  12. F. A. Jasmine Chiquita, Resky Prayogo, “Pengaruh kepuasan konsumen terhadap minat beli ulang di traveloka,” no. 2015, 2021.