Indonesian Journal of Law and Economics Review
Vol 10 (2021): February
Marketing Management

The Influence of Word Of Mouth, Competitive Advantage And Brand Image Against The Decision to Use on Transportation Corporate
Pengaruh Word Of Mouth, Keunggulan Bersaing Dan Brand Image Terhadap Keputusan Menggunakan Jasa Ekspedisi


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  • Meida Ratna Sari,
  • Mudji Astuti*
Meida Ratna Sari
Universitas Muhammadiyah Sidoarjo, Indonesia
Mudji Astuti
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijler.2021.V10.697
Published February 16, 2021
Keywords
  • word of mouth,
  • competitive advantage,
  • brand image,
  • decision to use services
How to Cite
Sari, M. R., & Astuti, M. (2021). The Influence of Word Of Mouth, Competitive Advantage And Brand Image Against The Decision to Use on Transportation Corporate. Indonesian Journal of Law and Economics Review, 10, 10.21070/ijler.2021.V10.697. https://doi.org/10.21070/ijler.2021.V10.697

Copyright (c) 2021 Meida Ratna Sari, Mudji Astuti

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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Abstract

The purpose of this study was to determine and analyze the effect of word of mouth, competitive advantage and brand image on the decision to use expeditionary services at PT. Lintas Samudra Jaya Expres. This research uses a quantitative approach. The population in this study are customers who are bound by a contract with PT. Lintas Samudra Jawa Express, while the probability sampling technique using the Slovin formula obtained a sample of 93 respondents. The data analysis technique was performed using multiple linear regression, and hypothesis testing was carried out by partial test, simultaneous test and multiple determination coefficient test with the help of SPSS version 25. The results show that: 1) word of mouth affects the decision to use shipping services, 2) competitive advantage affects the decision to use shipping services, 3) brand image affects the decision to use shipping services, and 4) word of mouth, competitive advantage and brand image affects the decision to use courier services at PT. Lintas Samudra Jaya Espress.

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