Indonesian Journal of Law and Economics Review
Vol 18 No 3 (2023): August
Marketing Management

Enhancing Small Culinary Business Competitiveness: A Business Model Canvas Analysis of a Boba Drink UMKM
Meningkatkan Daya Saing Usaha Kuliner Kecil: Analisis Kanvas Model Bisnis UMKM Minuman Boba


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  • Dwi Septi Haryani*,
  • Eka Kurnia Saputra,
  • Octojaya Abriyoso,
  • Cecilia Yeo,
  • Novra Ardian
Dwi Septi Haryani
STIE Pembangunan Tanjungpinang, Indonesia *
Eka Kurnia Saputra
STIE Pembangunan Tanjungpinang, Indonesia
Octojaya Abriyoso
STIE Pembangunan Tanjungpinang, Indonesia
Cecilia Yeo
STIE Pembangunan Tanjungpinang, Indonesia
Novra Ardian
STIE Pembangunan Tanjungpinang, Indonesia

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijler.v18i3.950
Published August 8, 2023
Keywords
  • Culinary Business,
  • Business Model Canvas,
  • Competitiveness,
  • Qualitative Analysis,
  • Strategic Optimization
How to Cite
Haryani, D. S., Saputra, E. K., Abriyoso, O., Yeo, C., & Ardian, N. (2023). Enhancing Small Culinary Business Competitiveness: A Business Model Canvas Analysis of a Boba Drink UMKM. Indonesian Journal of Law and Economics Review, 18(3). https://doi.org/10.21070/ijler.v18i3.950

Copyright (c) 2023 Dwi Septi Haryani, Eka Kurnia Saputra, Octojaya Abriyoso, Cecilia Yeo, Novra Ardian

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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Abstract

This study focuses on a culinary business in Tanjungpinang City, investigating the application of a business model canvas for UMKM Fortunate Boba, renowned for its signature boba-topped cold beverages. With the aim to enhance competitiveness amidst similar ventures, qualitative analysis employing the business canvas model approach was conducted through interviews with UMKM Fortunate Boba's owner. The results of the Business Model Canvas (BMC) analysis unveil strategic utilization of social media platforms like Facebook and TikTok, e-money transaction systems, and collaborations with delivery services such as Go-Jek and Maxim to streamline order deliveries. This research underscores the practical implementation of a business model canvas to optimize the operations of UMKM Fortunate Boba, highlighting key strategies for thriving in the competitive culinary market.

Highlight:

  • UMKM Enhancement: This study examines the application of a business model canvas for UMKM Fortunate Boba, specializing in boba-topped cold beverages, to enhance competitiveness in a competitive culinary market.
  • Qualitative Approach: Through qualitative analysis and owner interviews, the study employs the business canvas model to uncover strategic approaches, including social media utilization, e-money transactions, and delivery collaborations.
  • Operational Optimization: The research underscores the practical implementation of the business model canvas, providing valuable insights into strategic adaptations that enable UMKM Fortunate Boba to thrive amidst competition and streamline operational efficiency.

Keyword: Culinary Business, Business Model Canvas, Competitiveness, Qualitative Analysis, Strategic Optimization

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