Indonesian Journal of Law and Economics Review
Vol 11 (2021): May
Marketing Management

The Effect of Advertising, Perception and Consumer Knowledge on Purchasing Products
Pengaruh Iklan, Persepsi dan Pengetahuan konsumen Terhadap Pembelian Produk


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  • Wahyu Annas*,
  • Misti Hariasih
Wahyu Annas
Universitas Muhammadiyah Sidoarjo, Indonesia *
Misti Hariasih
Universitas Muhammadiyah Sidoarjo, Indonesia

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijler.2021.V11.702
Published May 9, 2021
Keywords
  • Advertising,
  • Perceptions,
  • Consumer Knowledge of Product Purchases
How to Cite
Annas, W., & Hariasih, M. (2021). The Effect of Advertising, Perception and Consumer Knowledge on Purchasing Products . Indonesian Journal of Law and Economics Review, 11, 10.21070/ijler.2021.V11.702. https://doi.org/10.21070/ijler.2021.V11.702

Copyright (c) 2021 Wahyu Annas, Misti Hariasih

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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Abstract

This study aims to determine the Effect of advertising, perceptions and consumer knowledge on product purchases at PT. Javas Tripta Mandala. The analytical tool used is tabulating the questionnaire, collecting data in the form of validity and reliability tests. The hypothesis in this study is the Effect of advertising, perceptions and knowledge of consumers on product purchases to test this hypothesis used multiple linear regression analysis tools.The results of the research instrument obtained based on the validity test showed that all questions in the questionnaire were declared valid. To test the reliability of all variables, the Cronbach’s Alpha value is obtained> 0.6, so it is declared reliable. Hypothesis testing based on the F test, t test and Adjusted R2 shows that there is a significant effect of advertising, perceptions and consumer knowledge on product purchases.

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