- Generation Z,
- Investment,
- Knowledge,
- Risk,
- Decision-making
Copyright (c) 2024 Julina Anggraini, Aisha Hanif
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
Background: Understanding the decision-making process of investors is vital in the evolving capital market, especially among Generation Z. Specific Background: This generation encounters unique challenges and opportunities as they define their financial goals. Knowledge Gap: Limited research exists on the specific factors influencing Generation Z’s investment decisions. Aims: This study investigates the motivators behind Generation Z's choices in the capital market using a qualitative phenomenological approach. Results: Findings identify key influences such as investment knowledge, income, risk tolerance, and return expectations, demonstrating that financial literacy significantly impacts decision-making. Novelty: This research highlights the need for targeted financial education resources for Generation Z. Implications: The study emphasizes the importance of tailored financial education programs to enhance informed participation in the capital market.
Highlights :
- Investment decisions are influenced by financial literacy and knowledge.
- Income levels and risk tolerance shape investment choices among Generation Z.
- Tailored financial education is essential for informed market participation.
Keywords:Generation Z, Investment, Knowledge, Risk, Decision-making
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