Vol 19 No 2 (2024): May
Marketing Management

Key Factors in Home Buying Decisions Quality, Price, and Location
Faktor Kunci dalam Keputusan Membeli Rumah Kualitas, Harga, dan Lokasi


Moch.Zaenal Ependi
Universitas Muhammadiyah Sidoarjo,Universitas Muhammadiyah Sidoarjo [https://ror.org/017hvgd88], Indonesia
Msa Oetarjo
Universitas Muhammadiyah Sidoarjo,Universitas Muhammadiyah Sidoarjo [https://ror.org/017hvgd88], Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
Published May 31, 2024
Keywords
  • Home Buying Decisions,
  • Product Quality,
  • Price,
  • Location,
  • Survey Method
How to Cite
Ependi, M., & Oetarjo, M. (2024). Key Factors in Home Buying Decisions Quality, Price, and Location. Indonesian Journal of Law and Economics Review, 19(2), DOI 10.21070/ijler.v19i2.1107. https://doi.org/10.21070/ijler.v19i2.1107

Abstract

This study examines the impact of product quality, price, and location on home buying decisions in Bumi Papan Selaras Housing, Sidoarjo, Indonesia. Utilizing a quantitative survey method with 96 respondents, the research analyzes data using various statistical tests in SPSS version 26. Results reveal that product quality, price, and location significantly influence home purchasing choices both individually and collectively. These findings underscore the importance of considering multiple factors simultaneously in housing market dynamics, aiding developers and policymakers in catering to consumer preferences effectively and promoting sustainable urban development.

Highlight:

  1. Comprehensive Study: Investigates multifactor influence on home purchases.
  2. Consumer Preferences: Analyzes product quality, price, and location significance.
  3. Methodological Rigor: Employs survey method for accurate data collection.

 

Keywoard: Home Buying Decisions, Product Quality, Price, Location, Survey Method

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