Indonesian Journal of Law and Economics Review
Vol 17 (2022): November
Marketing Management

The Influence of Brand Image, Atmosphere and Satisfaction on Consumer Loyalty
Pengaruh Citra Merek, Atmosfer dan Kepuasan Terhadap Loyalitas Konsumen


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  • Erni Fatmawati,
  • Lilik Indayani*
Erni Fatmawati
Universitas Muhammadiyah Sidoarjo, Indonesia
Lilik Indayani
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijler.v17i0.825
Published November 14, 2022
Keywords
  • Brand Image,
  • Atmoster,
  • Purpose and Consumer Loyalty
How to Cite
Fatmawati, E., & Indayani, L. (2022). The Influence of Brand Image, Atmosphere and Satisfaction on Consumer Loyalty. Indonesian Journal of Law and Economics Review, 17, 10.21070/ijler.v17i0.825. https://doi.org/10.21070/ijler.v17i0.825

Copyright (c) 2022 Erni Fatmawati, Lilik Indayani

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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Abstract

This study aims to determine the effect of brand image, atmosphere, and consumer loyalty at Heritage Of Handayani in Sidoarjo. This research uses quantitative research. The data collection technique used is tabulating the questionnaire. The population in this study are consumers who visit and make purchases at Heritage Of Handayani in Sidoarjo. Based on Supranto's formula, the sample in this study was 97 respondents. Sampling using non-probability sampling technique with the type of accidental sampling. The analysis technique used in this research is multiple linear regression. The results of the simultaneous test show that the influence of brand image, atmosphere and simultaneous influence on consumer loyalty. and the partial test shows that the influence of brand image, atmosphere and partial influence on Heritage Handayani in Sidoarjo and the satisfaction variable shows the most significant influence on consumer loyalty.

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