Indonesian Journal of Law and Economics Review
Vol 16 (2022): August
Production Management

The Influence of Product Design, Brand Image and Product Quality on Purchase Decisions on Oppo Brand Mobile Products
Pengaruh Desain Produk, Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian pada Produk Handphone Merek Oppo


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  • Rahmat Hidayat,
  • Lilik Indayani*
Rahmat Hidayat
Universitas Muhammadiyah Sidoarjo, Indonesia
Lilik Indayani
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijler.v16i0.810
Published August 31, 2022
Keywords
  • Product Design,
  • Brand Image,
  • Product Quality and Purchase Decision
How to Cite
Hidayat, R., & Indayani, L. (2022). The Influence of Product Design, Brand Image and Product Quality on Purchase Decisions on Oppo Brand Mobile Products. Indonesian Journal of Law and Economics Review, 16, 10.21070/ijler.v16i0.810. https://doi.org/10.21070/ijler.v16i0.810

Copyright (c) 2022 Rahmat Hidayat, Lilik Indayani

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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Abstract

This study aims to determine that product design, brand image and product quality influence purchasing decisions on Oppo brand mobile phones. This study uses quantitative research with hypothesis testing. The sampling technique used in this study used a non-probability sampling technique with an accidental sampling method of 96 respondents. And the data analysis technique uses data quality test, classical assumption test, and multiple linear regression analysis. The results of this study indicate that product design and product quality have a significant effect on purchasing decisions, while brand image has no effect on purchasing decisions. 

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References

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