Indonesian Journal of Law and Economics Review
Vol 17 (2022): November
Production Management

The Influence of Brand Image, Product Quality and Price on Purchase Decisions for Beauty Glow Skincare in Sidoarjo
Pengaruh Citra Merek, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Skincare Beauty Glow di Sidoarjo


View Article Suplementary File
Similarity Check Result
  • Fizza Ainun Yaumil Rahmatika,
  • Lilik Indayani*
Fizza Ainun Yaumil Rahmatika
Universitas Muhammadiyah Sidoarjo, Indonesia
Lilik Indayani
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijler.v17i0.799
Published November 14, 2022
Keywords
  • Brand Image,
  • Product Quality,
  • Price and Purchase Decision
How to Cite
Rahmatika, F. A. Y., & Indayani, L. (2022). The Influence of Brand Image, Product Quality and Price on Purchase Decisions for Beauty Glow Skincare in Sidoarjo. Indonesian Journal of Law and Economics Review, 17, 10.21070/ijler.v17i0.799. https://doi.org/10.21070/ijler.v17i0.799

Copyright (c) 2022 Fizza Ainun Yaumil Rahmatika, Lilik Indayani

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Crossref
Scopus
Google Scholar
Europe PMC

Abstract

This study aims to determine the effect of brand image, product quality and price on purchasing decisions for Skincare Beauty Glow in Sidoarjo. This study uses quantitative research with hypothesis testing. The sample used in this study were 100 Beauty Glow consumers in Sidoarjo. The analytical tools used in this research are multiple linear regression analysis, coefficient of determination (R2), partial correlation coefficient, t test, f test, and classical assumption test using SPSS statistical software version 22.0. The main data in this study came from questionnaires. The results of this study prove that brand image has an effect on purchasing decisions for Skincare Beauty Glow in Sidoarjo. Product quality has an effect on purchasing decisions for Skincare Beauty Glow in Sidoarjo. Price has an effect on purchasing decisions for Skincare Beauty Glow in Sidoarjo. Brand image, product quality and price simultaneously affect purchasing decisions for Skincare Beauty Glow in Sidoarjo

View Article Suplementary File
Similarity Check Result

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

References

  1. Dewi, Siti Kumala., dkk. (2017). Pengaruh Motivasi Konsumen, Persepsi dan Sikap Konsumen terhadap Keputusan Pembelian Mobil. Jurnal Manajemen. Volume 9 (2).
  2. Sugiyono. (2017). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung : Alfabeta.
  3. Hengky, Novianto, Amalia Putri Yulandi, Dandhytya Andrea Puspa, dan Henly (2021) Pengaruh Citra Merek, Kualitas Produk dan Promosi Online Terhadap Keputusan Pelanggan di Kota Batam Dalam Membeli Skincare Merek Korea. Batam: Jurnal Manajemen Dan Keuangan. Vol. 7, No. 2.
  4. M. Oloan Asmara Nst (2017) Pengaruh Citra Merek, Harga, dan Kualitas Produk terhadap Keputusan Pembelian Handphone Merek Xiaomi di Kota Langsa.
  5. Jasinta Pangastuti, Sudjiono, dan Eni Prastiti (2019) Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Kosmetik Wardah Pada Counter Wardah di Borobudur Kediri
  6. Rahmi Meutia (2017) Pengaruh Brand Extension, Kualitas Produk dan Layanan Purna Jual terhadap Keputusan Pembelian Asus Smartphone di Kota Kuala Simpang
  7. I Gede Marendra. (2018). Pengaruh Bauran Pemasaran (Produk, Harga, Lokasi Dan Promosi) Terhadap Keputusan Pembelian Konsumen Di Minimarket (Alfamart Atau Indomaret). 1(3), 2598–2823.
  8. Muhammad Al Faruq Abdullah (2020). Analisis Faktor Yang Mempengaruhi Keputusan Pembelian Produk Skin Care (Studi Kasus Produk Marta Tilaar di Perumahan Telaga Jambu Sawangan Depok)
  9. Amilia, S., Asmara. (2017). Pengaruh Citra Merek, Harga, dan Kualitas Produk terhadap Keputusan Pembelian Handphone Merek Xiaomi di Kota Langsa. Jurnal Manajemen Dan Keuangan Unsam, 6(1), 660–669.
  10. Marendra. (2018). Pengaruh Bauran Pemasaran (Produk, Harga, Lokasi Dan Promosi) Terhadap Keputusan Pembelian Konsumen Di Minimarket (Alfamart Atau Indomaret). 1(3), 2598–2823.
  11. Oktafalia Marisa dan Janny Rowena (2019). Pengaruh Brand Image, Harga dan Kualitas Produk terhadap Keputusan Pembelian Kembali pada Produk High End Make Up And Skin Care pada Generasi Millenial Jakarta

Most read articles by the same author(s)

1 2 > >>