Indonesian Journal of Law and Economics Review
Vol 4 (2019): August
Marketing Management

Impact of Store Atmosphere and Service Quality towards Purchasing Decisions on Bakery Store in Sidoarjo, Indonesia
Dampak Suasana Toko dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Toko Roti di Sidoarjo, Indonesia


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  • Januar Ari Ramdan*,
  • Dewi Komala Sari
Januar Ari Ramdan
Universitas Muhammadiyah Sidoarjo, Indonesia *
Dewi Komala Sari
Universitas Muhammadiyah Sidoarjo, Indonesia

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijler.2019.V4.396
Published August 13, 2019
Keywords
  • Store Atmosphere,
  • Service Quality,
  • Purchasing Decisions
How to Cite
Ramdan, J. A., & Sari, D. K. (2019). Impact of Store Atmosphere and Service Quality towards Purchasing Decisions on Bakery Store in Sidoarjo, Indonesia. Indonesian Journal of Law and Economics Review, 4, 10.21070/ijler.2019.V4.396. https://doi.org/10.21070/ijler.2019.V4.396

Copyright (c) 2019 Januar Ari Ramdan, Dewi Komala Sari

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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Abstract

This study aims to determine the effect of Store Atmosphere and Service Quality on Purchasing Decisions. The object of research Is the consumers of UD. Lumbung Sari Bakery in Sidoarjo. The sample collection method uses non probability sampling and obtained 100 respondents using incidental sampling techniques. The research approach uses a quantitative approach and data analysis tools using multiple linear regression with SPSS version 18 application. The results of this study prove that Store atmosphere and Service quality simultaneously influence purchasing decisions. Store atmosphere has a significant effect on purchasing decisions, and Service quality has a significant effect on purchasing decisions.

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