The Role of Prices, Locations, and Promotions on Smartphone Purchase Decisions in Electronics Shop in Indonesia: a Lesson from Sidoarjo
Peran Harga, Lokasi, dan Promosi Terhadap Keputusan Pembelian Smartphone di Toko Elektronik di Indonesia: Pembelajaran dari Sidoarjo
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(1) Shinta Devi Fculty of Economy and Business, Universitas Muhammadiyah Sidoarjo
Indonesia
(2) * Slamet Harjatno
Faculty of Economy and Business, Universitas Muhammadiyah SIdoarjo
Indonesia
(*) Corresponding Author
Abstract
This study aims to determine the effect of price, location and promotion simultaneously and partially to the decision to purchase a smartphone in JH Phone Sidoarjo and to find out the most influential variables on purchasing decision. Hypothesis testing using simultaneous test (F test) and partial test (t test) by using program SPSS version 18.0.The results of research based on Validity Test showed that all research instruments is valid because it has a value of r arithmetic > r table. Based on hypothesis test result showed that the price, location and promotion simultaneously have a significant effect on the decision of purchasing a smartphone in JH Phone Sidoarjo. Hypothesis test results also showed that the price, location and promotion partially have a significant effect on the decision to purchase a smartphone in JH Phone Sidoarjo.
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Copyright (c) 2019 Shinta Devi, Slamet Harjatno
This work is licensed under a Creative Commons Attribution 4.0 International License.
