Comparative Analysis of E-commerce, E-wallet and Friend Environment on Student Consumptive Behavior
Analisis Perbandingan E-commerce, E-wallet dan Lingkungan Teman Terhadap Perilaku Konsumtif Mahasiswa
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(1) Wahidatul Munawaroh Program Studi Akuntansi, Universitas Muhammadiyah Sidoarjo
Indonesia
(2) * Fityan Izza Noor Abidin
Program Studi Akuntansi, Universitas Muhammadiyah Sidoarjo
Indonesia
(*) Corresponding Author
Abstract
General Background: The rise of technology has made online shopping convenient for university students, but this can lead to prioritizing wants over needs, resulting in excessive consumer behavior. Specific Background: This study examines the influence of e-commerce convenience, e-wallet promotions, and peer environments on the consumptive behavior of accounting and management students at Universitas Muhammadiyah Sidoarjo, addressing conflicting findings in previous research. Knowledge Gap: Previous studies yield inconsistent results regarding the impact of e-commerce ease on consumptive behavior and lack comprehensive analysis on e-wallet promotions and peer influence. Aims: The research aims to evaluate how these variables affect consumptive behavior and to identify differences between accounting and management students. Results: Findings indicate that e-commerce convenience does not affect accounting students but does influence management students. E-wallet promotions and peer environments significantly impact both groups, with notable differences in their effects. Novelty: This study enhances understanding of consumer behavior among Indonesian university students by emphasizing the varying impacts of technological and social factors. Implications: Insights from this research can guide e-commerce platforms and e-wallet providers in crafting targeted strategies that promote responsible consumerism among students.
Highlights:
- E-commerce convenience significantly affects management students' consumptive behavior but not accounting students.
- E-wallet promotions and peer environments positively influence consumptive behavior in both student groups.
- The study highlights differences in the impact of promotional strategies and peer dynamics on students' shopping habits.
Keywords: Ease of E-Commerce, E-Wallet Promotions, Peer Influence, Consumptive Behavior, Friend Environment
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