Indonesian Journal of Law and Economics Review
Vol 19 No 4 (2024): November
Financial Technology

Comparative Analysis of E-commerce, E-wallet and Friend Environment on Student Consumptive Behavior
Analisis Perbandingan E-commerce, E-wallet dan Lingkungan Teman Terhadap Perilaku Konsumtif Mahasiswa


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  • Wahidatul Munawaroh,
  • Fityan Izza Noor Abidin*
Wahidatul Munawaroh
Program Studi Akuntansi, Universitas Muhammadiyah Sidoarjo, Indonesia
Fityan Izza Noor Abidin
Program Studi Akuntansi, Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
DOI: https://doi.org/10.21070/ijler.v19i4.1172
Published October 3, 2024
Keywords
  • Ease of E-Commerce,
  • E-Wallet Promotions,
  • Peer Influence,
  • Consumptive Behavior,
  • Friend Environment
How to Cite
Munawaroh, W., & Abidin, F. I. N. (2024). Comparative Analysis of E-commerce, E-wallet and Friend Environment on Student Consumptive Behavior. Indonesian Journal of Law and Economics Review, 19(4), 10.21070/ijler.v19i4.1172. https://doi.org/10.21070/ijler.v19i4.1172

Copyright (c) 2024 Wahidatul Munawaroh, Fityan Izza Noor Abidin

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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Abstract

General Background: The rise of technology has made online shopping convenient for university students, but this can lead to prioritizing wants over needs, resulting in excessive consumer behavior. Specific Background: This study examines the influence of e-commerce convenience, e-wallet promotions, and peer environments on the consumptive behavior of accounting and management students at Universitas Muhammadiyah Sidoarjo, addressing conflicting findings in previous research. Knowledge Gap: Previous studies yield inconsistent results regarding the impact of e-commerce ease on consumptive behavior and lack comprehensive analysis on e-wallet promotions and peer influence. Aims: The research aims to evaluate how these variables affect consumptive behavior and to identify differences between accounting and management students. Results: Findings indicate that e-commerce convenience does not affect accounting students but does influence management students. E-wallet promotions and peer environments significantly impact both groups, with notable differences in their effects. Novelty: This study enhances understanding of consumer behavior among Indonesian university students by emphasizing the varying impacts of technological and social factors. Implications: Insights from this research can guide e-commerce platforms and e-wallet providers in crafting targeted strategies that promote responsible consumerism among students.

Highlights:

  • E-commerce convenience significantly affects management students' consumptive behavior but not accounting students.
  • E-wallet promotions and peer environments positively influence consumptive behavior in both student groups.
  • The study highlights differences in the impact of promotional strategies and peer dynamics on students' shopping habits.

Keywords: Ease of E-Commerce, E-Wallet Promotions, Peer Influence, Consumptive Behavior, Friend Environment

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