Influence of Quality, Price, Place, and Promotion on Coffee Purchases
Pengaruh Kualitas, Harga, Tempat, dan Promosi terhadap Pembelian Kopi
-
(1) Zulfatul Izzah Ica Universitas Muhammadiyah Sidoarjo
Indonesia
(2) * Herlinda Maya Kumala Sari
Universitas Muhammadiyah Sidoarjo
Indonesia
(*) Corresponding Author
Abstract
This study investigates how product quality, price, place, and promotion influence consumer purchasing decisions for Fore Coffee in Buduran District. Using quantitative methods and a Probability Sampling approach with 96 respondents, data were collected via online questionnaires distributed through social media. Analysis using SPSS version 22 includes validity, reliability, and classical assumption tests, along with multiple linear regression analysis. Results confirm that higher product quality, competitive pricing, accessible locations, and effective promotions significantly impact consumer decisions. The findings suggest that Fore Coffee should prioritize maintaining high product standards, competitive pricing, convenient locations, and engaging promotional strategies to enhance consumer purchasing behavior in Buduran District, offering practical implications for marketing management strategies in the coffee industry.
Highlights:
- Quantitative analysis: SPSS used for robust consumer behavior insights.
- Marketing influence: Product quality, price, place, promotion impact purchasing decisions.
- Recommendations: Enhance quality, pricing, and promotions for consumer engagement strategies.
Keywords: Coffee industry, consumer behavior, marketing strategies, quantitative research, Fore Coffee.
Downloads
References
R. I. Wijayanti, "Siapa Pemilik Fore Coffee? Kedai Kopi Kekinian ala Milenial," The Official Website IDX CHANNEL.COM. [Online]. Available: https://www.idxchannel.com/amp/inspirator/siapa-pemilik-fore-coffee-kedai-kopi-kekinian-ala-milenial. Accessed: Mar. 07, 2023.
T. B. INDEX, "Komparasi Brand Index," Top Brand Award. [Online]. Available: https://www.topbrand-award.com/komparasi_brand/bandingkan?id_award=1&id_kategori=2&id_subkategori=730&tahun_awal=2019&tahun_akhir=2023&brand1=Fore&brand2=Janji%20Jiwa&brand3=Kopi%20Kenangan&brand4=Kulo. Accessed: Mar. 07, 2023.
V. C. Zainullah, "Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Produk Kopi Koplakan," PERFORMA J. Manaj. dan Start-Up Bisnis, vol. 4, no. 4, pp. 538–549, 2019. doi: 10.37715/jp.v4i4.1666.
F. Sabella and R. Parameswari, "Pengaruh Produk, Harga Dan Promosi Terhadap Keputusan Pembelian Pada Esteh Indonesia," EMABI Ekon. DAN Manaj. BISNIS, vol. 1, no. 3, pp. 1–7, 2022. [Online]. Available: https://jurnal.ubd.ac.id/index.php/emabi. Accessed: Mar. 07, 2023.
A. S. Hartinah, S. Alim, and K. S. Br, "Pengaruh Kualitas Produk, Harga, dan Gaya Hidup Generasi Z Terhadap Keputusan Pembelian Mixue Ice Cream & Tea," SEIKO J. Manag. Bus., vol. 6, no. 2, pp. 345–353, 2023. doi: 10.37531/sejaman.v6i2.4879.
D. E. Rosmiati, I. E. S. Yanuar, and A. R. Ambarita, "Pengaruh Kualitas Produk Terhadap Keputusan Pembelian pada Mixue Ice Cream & Tea Cilangkap," J. Adm. dan Manaj., vol. 13, no. 2, pp. 152–156, 2023. doi: 10.52643/jam.v13i2.3313.
S. N. Mawadda, Khusaini, and A. Widiarti, "Kualitas Layanan Dan Harga Sebagai Penentu Keputusan Pembelian Minuman Kopi," Pelita J. Penelit. dan Karya Ilm., vol. 22, no. 1, pp. 46–59, 2022. [Online]. Available: https://ejournal.unis.ac.id/index.php/pelita. Accessed: Mar. 07, 2023.
R. Ferdiana and I. Yuwono, "Pengaruh Brand Image, Harga, dan Iklan Terhadap Keputusan Pembelian Teh Pucuk Harum (Studi Pada Masyarakat Kota Bekasi)," Madani J. Ilm. Multidisiplin, vol. 1, no. 7, pp. 310–318, 2023. doi: 10.5281/zenodo.8216419.
M. U. Dosi, F. Fourqoniah, and A. Sanjaya, "Pengaruh Harga, Produk, Lokasi, Dan Promosi Terhadap Keputusan Pembelian Pada Kedai Kopi Borneo Di Kota Samarinda," J. Istiqro J. Huk. Islam. Ekon. dan Bisnis, vol. 9, no. 2, pp. 131–144, 2023. doi: 10.30739/istiqro.v9i2.1863.
S. R. Dewanti and T. Yuniati, "Pengaruh Kualitas Produk, Harga, Dan Lokasi Terhadap Keputusan Pembelian Pada Kopi Kenangan Surabaya Cabang Mulyosari," J. Ilmu dan Ris. Manaj., vol. 12, no. 1, pp. 1–17, 2023. [Online]. Available: http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm3. Accessed: Mar. 07, 2023.
Suparti and F. Evelyna, "Pengaruh Kualitas Produk, Harga dan Brand Image Terhadap Keputusan Pembelian Kopi Instan Good Day Mocacinno di Kebumen (Studi pada Konsumen Produk Kopi Instan Good Day Mocacinno di Kebumen)," J. Ilm. Mhs. Manajemen, Bisnis dan Akunt., vol. 4, no. 6, pp. 788–802, 2022. doi: 10.32639/jimmba.v4i6.166.
D. Wahyuni, "Pengaruh Harga Terhadap Keputusan Pembelian Kopi Exelca Seduh Di Warung Pojok Wonosalam Jombang," JPEKBM (Jurnal Pendidik. Ekon. Kewirausahaan, Bisnis dan Manajemen), vol. 3, no. 2, pp. 29–42, 2019. doi: 10.32682/jpekbm.v3i2.1472.
E. R. Damayanti and E. Sulaeman, "Pengaruh Citra Merek, Harga dan Gaya Hidup Terhadap Keputusan Pembelian Kopi Janji Jiwa di Kota Karawang," J. Ilm. Wahana Pendidik., vol. 9, no. 2, pp. 162–176, 2023. doi: 10.5281/zenodo.7567389.
M. F. R. Wibowo and R. Rusminah, "Pengaruh Kualitas Produk, Harga Dan Lokasi Terhadap Keputusan Pembelian Coffe Shop Komunal," Distrib. - J. Manag. Bus., vol. 9, no. 2, pp. 119–136, 2021. doi: 10.29303/distribusi.v9i2.155.
B. A. Wibowo and S. B. Utomo, "PENGARUH HARGA, PROMOSI, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOPI KENANGAN CABANG PAKUWON MALL SURABAYA," J. Ilmu dan Ris. Manaj., vol. 11, no. 12, pp. 1–16, 2022. [Online]. Available: http://jurnalmahasiswa.stiesia.ac.id/index.php/jirm3. Accessed: Mar. 07, 2023.
R. Rahmawati and R. Yusuf, "Pengaruh Promosi Penjualan Terhadap Keputusan Pembelian Pada Kiniko Coffee Shop Kiniko," Tjyybjb.Ac.Cn, vol. 2, no. 1, pp. 130–136, 2023. [Online]. Available: https://ojs.unhaj.ac.id/index.php/jumper. Accessed: Mar. 07, 2023.
M. N. Nashrallah, "Pengaruh Brand Ambassador, Promosi dan Harga Terhadap Keputusan Pembelian pada Kopi Kenangan di Cikarang Utara," JPNM (Jurnal Pustaka Nusant. Multidisplin), vol. 1, no. 2, pp. 1–8, 2023. [Online]. Available: https://journalpustaka.com/index. Accessed: Mar. 07, 2023.
M. S. Hidayat, "Pengaruh Kualitas Produk, Harga, Lokasi, Promosi Dan Kualitas Layanan Terhadap Keputusan Pembelian Konsumen Coffee Shop Di Kota Gresik," PERFORMA J. Manaj. dan Start-Up Bisnis, vol. 6, no. 4, pp. 360–369, 2021. doi: 10.37715/jp.v6i4.2558.
M. D. Samosir and A. B. Santoso, "Pengaruh Brand Image, Peresepsi Harga, dan Kualitas Produk terhadap Pembelian Ulang Produk Kopi Starbucks di Kota Semarang," SEIKO J. Manag. Bus., vol. 5, no. 2, pp. 189–200, 2022. doi: 10.37531/sejaman.v5i2.2168.
Adita, Rama, Nersiwad, and B. Utami, "Pengaruh Marketing Mix Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Produk Minuman Mixue Cabang Mojosari," J. Manaj. Ris. Inov., vol. 1, no. 4, pp. 01–18, 2023. doi: 10.55606/mri.v1i4.1778.
S. Claudya and N. S. Komariah, "Pengaruh Kualitas Produk, Harga Dan Kepercayaan Terhadap Keputusan Pembelian Air Ro Di Ker-Ro Bekasi," J. Ilm. Akunt. dan Manaj., vol. 17, no. 2, pp. 115–124, 2021. doi: 10.31599/jiam.v17i2.703.
F. Liswandany, Supriyono, and Z. Fitriyah, "Pengaruh Lokasi dan Word of Mouth terhadap Keputusan Pembelian pada Dolan Kopi Surabaya," SEIKO J. Manag. Bus., vol. 5, no. 2, pp. 71–80, 2022. doi: 10.37531/sejaman.v5i2.1910.
E. W. Widayat and D. Yuniarsih, "Pengaruh Ekuitas Merek, Harga, Dan Promosi Terhadap Keputusan Pembelian Kopi Kenangan," J. GICI Keuang. dan Bisnis, vol. 14, no. 1, pp. 103–112, 2022. doi: 10.58890/jkb.v14i1.21.
H. Herman, Z. Nurzaman, D. A. Sari, and F. Amylia, "Analisis Harga Dan Promosi Terhadap Keputusan Pembelian Kopi Janji Jiwa Di Kota Batam," Postgrad. Manag. J., vol. 3, no. 1, pp. 29–35, 2023. doi: 10.36352/pmj.v3i1.606.
P. D. Sugiyono, "Metode Penelitian Kuantitatif, Kualitatif, dan Rnd," Alfabet, Bandung, 2019.
Copyright (c) 2024 Zulfatul Izzah Ica, Herlinda Maya Kumala Sari
This work is licensed under a Creative Commons Attribution 4.0 International License.
