Indonesian Journal of Law and Economics Review
Vol 19 No 3 (2024): August
Marketing Management

Influence of Quality, Price, Place, and Promotion on Coffee Purchases
Pengaruh Kualitas, Harga, Tempat, dan Promosi terhadap Pembelian Kopi


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  • Zulfatul Izzah Ica,
  • Herlinda Maya Kumala Sari*
Zulfatul Izzah Ica
Universitas Muhammadiyah Sidoarjo, Indonesia
Herlinda Maya Kumala Sari
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijler.v19i3.1142
Published June 24, 2024
Keywords
  • Coffee industry,
  • consumer behavior,
  • marketing strategies,
  • quantitative research,
  • Fore Coffee
How to Cite
Ica, Z. I., & Sari, H. M. K. (2024). Influence of Quality, Price, Place, and Promotion on Coffee Purchases. Indonesian Journal of Law and Economics Review, 19(3), 10.21070/ijler.v19i3.1142. https://doi.org/10.21070/ijler.v19i3.1142

Copyright (c) 2024 Zulfatul Izzah Ica, Herlinda Maya Kumala Sari

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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Abstract

This study investigates how product quality, price, place, and promotion influence consumer purchasing decisions for Fore Coffee in Buduran District. Using quantitative methods and a Probability Sampling approach with 96 respondents, data were collected via online questionnaires distributed through social media. Analysis using SPSS version 22 includes validity, reliability, and classical assumption tests, along with multiple linear regression analysis. Results confirm that higher product quality, competitive pricing, accessible locations, and effective promotions significantly impact consumer decisions. The findings suggest that Fore Coffee should prioritize maintaining high product standards, competitive pricing, convenient locations, and engaging promotional strategies to enhance consumer purchasing behavior in Buduran District, offering practical implications for marketing management strategies in the coffee industry.

Highlights:

 

  1. Quantitative analysis: SPSS used for robust consumer behavior insights.
  2. Marketing influence: Product quality, price, place, promotion impact purchasing decisions.
  3. Recommendations: Enhance quality, pricing, and promotions for consumer engagement strategies.

 

Keywords: Coffee industry, consumer behavior, marketing strategies, quantitative research, Fore Coffee.

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