Indonesian Journal of Law and Economics Review
Vol 19 No 3 (2024): August
Marketing Management

How Lifestyle and Quality Drive Chatime Purchases in Indonesia
Bagaimana Gaya Hidup dan Kualitas Mendorong Pembelian Chatime di Indonesia


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  • Bayu Alief Saptarianto,
  • Mas Oetarjo*
Bayu Alief Saptarianto
Program Studi Fakultas Bisnis, Hukum, dan Ilmu Sosial, Universitas Muhammadiyah Sidoarjo, Indonesia
Mas Oetarjo
Program Studi Fakultas Bisnis, Hukum, dan Ilmu Sosial, Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijler.v19i3.1135
Published June 24, 2024
Keywords
  • Technological impact,
  • Lifestyle,
  • Purchasing decisions,
  • Chatime,
  • Linear regression
How to Cite
Saptarianto, B. A., & Oetarjo, M. (2024). How Lifestyle and Quality Drive Chatime Purchases in Indonesia. Indonesian Journal of Law and Economics Review, 19(3), DOI 10.21070/ijler.v19i3.1135. https://doi.org/10.21070/ijler.v19i3.1135

Copyright (c) 2024 Bayu Alief Saptarianto, Mas Oetarjo

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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Abstract

Technological developments have significantly impacted the lifestyle of Indonesian people. This research investigates how taste, product quality, and lifestyle influence purchasing decisions for Chatime products at Lippo Plaza Sidoarjo Mall. Using a quantitative method with Simple Random Sampling, data from 100 respondents were collected via Likert scale questionnaires and analyzed using linear regression. The results show that taste, product quality, and lifestyle positively and significantly affect purchasing decisions. These findings highlight the importance of improving product attributes and aligning marketing strategies with consumer lifestyles to enhance purchasing decisions. Future studies should explore broader demographics and diverse data collection methods.

Highlight:

  1. Taste, product quality, and lifestyle positively influence purchasing decisions.
  2. Quantitative method with Simple Random Sampling used for data collection.
  3. Linear regression analysis confirms significant effects on purchasing behavior.

 

Keywoard: Technological impact, Lifestyle, Purchasing decisions, Chatime, Linear regression

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