Indonesian Journal of Law and Economics Review
Vol 19 No 2 (2024): May
Marketing Management

Exploring Cafe Atmosphere and Service Excellence Effects on Customer Loyalty Globally
Menjelajahi Pengaruh Suasana Kafe dan Keunggulan Layanan terhadap Loyalitas Pelanggan Secara Global


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  • Rizki Amaliyah,
  • Sumartik*
Rizki Amaliyah
Program Studi Manajemen, Universitas Muhammadiyah Sidoarjo, Indonesia, Indonesia
Sumartik
Universitas Muhammadiyah Sidoarjo, Indonesia *

(*) Corresponding Author
Picture in here are illustration from public domain image or provided by the author, as part of their works
DOI: https://doi.org/10.21070/ijler.v19i2.1091
Published May 30, 2024
Keywords
  • Cafe atmosphere,
  • Menu diversity,
  • Service excellence,
  • Customer loyalty,
  • Istoria Cafe Sidoarjo
How to Cite
Amaliyah, R., & Sumartik. (2024). Exploring Cafe Atmosphere and Service Excellence Effects on Customer Loyalty Globally. Indonesian Journal of Law and Economics Review, 19(2), 10.21070/ijler.v19i2.1091. https://doi.org/10.21070/ijler.v19i2.1091

Copyright (c) 2024 Rizki Amaliyah, Sumartik

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

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Abstract

This study explores the impact of cafe atmosphere, menu diversity, and service excellence on customer loyalty at Istoria Cafe Sidoarjo. Using a quantitative approach with data from 97 respondents, the analysis reveals that cafe atmosphere significantly influences customer loyalty, while menu diversity shows no significant impact. Service excellence, however, plays a crucial role in enhancing customer loyalty. These findings highlight the importance of creating a captivating ambiance and providing exceptional service to foster customer loyalty in the competitive food and beverage industry, offering valuable insights for cafe owners and managers aiming to improve business performance.

 

Highlight:   

  1. Ambiance Affects Loyalty: Atmosphere influences customer loyalty at Istoria Cafe Sidoarjo.
  2. Service Key to Loyalty: Excellent service crucial for fostering customer loyalty.
  3. Menu Diversity's Role: Limited impact on customer loyalty identified in the study.

Keyword:  Cafe atmosphere, Menu diversity, Service excellence, Customer loyalty, Istoria Cafe Sidoarjo.

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