Ayuni D, Purwanto N. Impact of Viral Marketing and Brand Knowledge on Consumer Purchase Decisions: A Quantitative Study: Dampak Pemasaran Viral dan Pengetahuan Merek terhadap Keputusan Pembelian Konsumen: Sebuah Studi Kuantitatif. ijler [Internet]. 2023 Sep. 11 [cited 2025 Dec. 6];18(3). Available from: https://ijler.umsida.ac.id/index.php/ijler/article/view/965