Prayogo KD, Sari HMK. The Influence of Brand Equity, Price and Service Quality on Vapor Product Purchase Decisions: Pengaruh Ekuitas Merek, Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian Produk Vapor. ijler [Internet]. 2022 Aug. 31 [cited 2025 Dec. 6];16:10.21070/ijler.v15i0.783. Available from: https://ijler.umsida.ac.id/index.php/ijler/article/view/783