Sunarjo AI, Sukmono RA. Customer Segmentation Analysis and Healthy Brand Sales Potential Using K-Means Clustering,RFM,Decision Tree and Swot Analysis at PT. Sukanda Djaya: Analisis Segmentasi Pelanggan dan Potensi Penjualan Healthy Brand Menggunakan K-Means Clustering,RFM,Decision Tree dan Analisis SWOT pada PT. Sukanda Djaya. ijler [Internet]. 2026 Sep. 24 [cited 2026 Sep. 25];21(2):10.21070/ijler.v21i2.1700. Available from: https://ijler.umsida.ac.id/index.php/ijler/article/view/1700