A. I. Sunarjo and R. A. Sukmono, “Customer Segmentation Analysis and Healthy Brand Sales Potential Using K-Means Clustering,RFM,Decision Tree and Swot Analysis at PT. Sukanda Djaya: Analisis Segmentasi Pelanggan dan Potensi Penjualan Healthy Brand Menggunakan K-Means Clustering,RFM,Decision Tree dan Analisis SWOT pada PT. Sukanda Djaya”, ijler, vol. 21, no. 2, p. 10.21070/ijler.v21i2.1700, Sep. 2026.