Sunarjo , A. I. and Sukmono, R. A. (2026) “Customer Segmentation Analysis and Healthy Brand Sales Potential Using K-Means Clustering,RFM,Decision Tree and Swot Analysis at PT. Sukanda Djaya: Analisis Segmentasi Pelanggan dan Potensi Penjualan Healthy Brand Menggunakan K-Means Clustering,RFM,Decision Tree dan Analisis SWOT pada PT. Sukanda Djaya”, Indonesian Journal of Law and Economics Review, 21(2), p. 10.21070/ijler.v21i2.1700. doi: 10.21070/ijler.v21i2.1700.