AYUNI, D. .; PURWANTO, N. Impact of Viral Marketing and Brand Knowledge on Consumer Purchase Decisions: A Quantitative Study: Dampak Pemasaran Viral dan Pengetahuan Merek terhadap Keputusan Pembelian Konsumen: Sebuah Studi Kuantitatif. Indonesian Journal of Law and Economics Review, [S. l.], v. 18, n. 3, 2023. DOI: 10.21070/ijler.v18i3.965. Disponível em: https://ijler.umsida.ac.id/index.php/ijler/article/view/965. Acesso em: 6 dec. 2025.