SUNARJO , A. I.; SUKMONO, R. A. Customer Segmentation Analysis and Healthy Brand Sales Potential Using K-Means Clustering,RFM,Decision Tree and Swot Analysis at PT. Sukanda Djaya: Analisis Segmentasi Pelanggan dan Potensi Penjualan Healthy Brand Menggunakan K-Means Clustering,RFM,Decision Tree dan Analisis SWOT pada PT. Sukanda Djaya. Indonesian Journal of Law and Economics Review, [S. l.], v. 21, n. 2, p. 10.21070/ijler.v21i2.1700, 2026. DOI: 10.21070/ijler.v21i2.1700. Disponível em: https://ijler.umsida.ac.id/index.php/ijler/article/view/1700. Acesso em: 25 sep. 2026.