ANAD, N. Q. The Role of Big Data Analytics in Improving Competitive Marketing Strategies: A Case Study. Indonesian Journal of Law and Economics Review, [S. l.], v. 21, n. 3, p. 10.21070/ijler.v21i3.1645, 2026. DOI: 10.21070/ijler.v21i3.1645. Disponível em: https://ijler.umsida.ac.id/index.php/ijler/article/view/1645. Acesso em: 23 aug. 2026.